Watch

Subscribe
This form does not yet contain any fields.
    Search

    « Today in Organic: June 24, 2008 | Main | Organic Pick of the Week: Organic Valley Cheese »
    Wednesday
    24Jun2009

    Greenwashing at "Organic" Juice Bar in Chicago?

    In the thick of Chicago's first major heat wave, Dorothee made a trip over to Doc's Juice and Smoothies in Chicago's Bucktown neighborhood yesterday for some refreshing, organic beverages. The drinks were indeed refreshing, but were they 100-percent organic, as the website advertised?

    We chose Doc's over Jamba Juice or some other national chain because the website assured us that, "Doc’s Organic smoothies are made using 100% organic fruits, veggies, and juices. Our foods are homemade using the freshest, local ingredients," and even most of the web reviews mention that all of the drinks are organic.

    However, as we were leaving, Dorothee asked the barista if the drinks were indeed organic, and she replied, "No, but they're all-natural."

    Since leaving the store, we've made numerous attempts to contact Doc's owners or managers to clear up the discrepancy, but our emails bounce back and none of the listed phone numbers appear to be in service. I'm not sure why Doc's is so blatantly false advertising (even the URL is docsorganic.com), but I do know that I probably wouldn't have forked over seven bucks for a drink had I known that it contained conventional ingredients.

    My best guess is that in a previous incarnation, Doc's actually was 100-percent organic, and that the new management just hasn't taken down the old website. I suggest they do so soon.

    -Mark

    References (2)

    References allow you to track sources for this article, as well as articles that were written in response to this article.
    • Response
      Your story was featured on WindyCitizen.com Here is the link to vote it up and promote it: http://www.windycitizen.com/node/10340
    • Response
      Organic Nation's Mark and Dorothee swung by Doc's Juice and Smoothies the other day to pick up a delicious, refreshing organic beverage. Having a momentary pang of doubt, Dorothee double-checked with the counterperson about her $7 smoothie's organic credentials. Turns...

    Reader Comments (2)

    Or maybe the barista doesnt really know what she is talking about?

    June 24, 2009 | Unregistered CommenterJC

    JC:

    That could be, but even if that's the case, Doc's is having some real trouble with transparency. I couldn't find any information about where they source their ingredients from on their website. And aside from what the barista told us, we couldn't find any info about sourcing that was available at the restaurant.

    June 24, 2009 | Registered CommenterOrganicNation.tv

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>