It's Time To "Face Your Food"! (Video)

Do you ever stop to think about where your food comes from? This World Food Day, FairFood International's new video campaign ‘Face Your Food’ brings together a global online community to fight for a more sustainable food industry.

Lobbying multinational companies to change their production and trade methods requires tremendous public support. This campaign invites people from across the world to film themselves while eating. The video is then automatically slowed down and played backwards. It's an engaging way to face the question: "Where does our food come from?" 

I think this is a great opportunity for folks in the U.S. to show their support not only for this organization, but for the concept of sustainable and fair trade food. I like how easy they make it to participate, you can simply use your computer's web cam to film yourself eating something and the site will turn it backwards and share it on Facebook with all the other entries.

Make your own video here, visit the 'Face Your Food' App on Facebook and be sure to share info on Twitter using the hashtag: #FaceYourFood.

-Dorothée