The Week in Organic: Food News From the Web

• Grist's Tom Philpott uses this week's egg recall as a case study in why increased specialization and efficiency within the food system is less appealing than it might sound. 
• Mobile Farm Trucks or Mobile Farmers’ Markets are cropping up in cities like Los Angeles, New York City, Portland, and San Francisco, according to Planet Green.
• Think you know a lot about Trader Joe's? Fortune magazine takes an in-depth look at some of the grocer's more secretive practices. 
• Reuters has a nice little video segment about rooftop farms in NYC.
• The egg industry took out full-page ads in the New York Times and USA Today yesterday. Nutritionist Marion Nestle annotated it at her Food Politics blog.
• Endless Simmer offers 100 ways to use tomatoes (with photos).
• An article in the Chicago Reader looks at the difficulty urban farmers are having connecting with consumers in some African-American communities.